Although video marketing is gaining huge popularity on the internet by the day, the benefits of ebook marketing cannot be underrated. With a solid ebook promotion strategy in place, you can successfully and consistently generate targeted leads and prospects as well as close sales by leaps and bounds.
Whether you’re a blogger, author or content writer, you can create
an ebook and take advantage of the content needs and gaps in the marketplace by
providing your expert knowledge on a specific topic which will serve as the
solution to what your target niche market is searching for.
The good news is that your electronic book (e-book for
short) which you’ve created and uploaded on a web hosting server can be
downloaded by anyone who has the link and access to it at any time of the day.
For years to come, you’ll be able to use your published ebook online to reach out
to your potential leads and/or retain customers in the industry where you are
operating from.
For example, you can write an ebook on 31 side hustles to make
money online. You can then give this ebook away for free to your prospects or
readers with or without an opt-in form to fill out. Your goal may be to use the
ebook to directly generate affiliate products sales or any other marketing goal
you may have in mind.
But the take home here is a watertight ebook marketing campaign
can considerably improve the bottom line of your business if done right.
Establish
Your Ebook Marketing Goal
To get started, you’ve to establish your ebook marketing
goal. As an author or writer, you’ve to begin with the end in mind. What do you
hope to achieve with your ebook marketing campaign? Do you want to create brand
awareness for your business? Do you want to generate leads through list
building? Clearly bearing your goal in mind will help you to be laser focused
on what to do.
For example, I may decide to write an ebook on 31 online
side hustles to make money from home to help aspiring entrepreneurs with day
jobs to start a business on the internet. This type of goal must consider the time
constraints of day jobbers. Any side hustle business that will be included in
this list must not take the whole day to accomplish.
Design Buyer
Persona for Your Ebook
Creating buyer persona for your ebook will make it easy to
understand who your ideal readers are. Your goal is to appeal to a specific
segment in the marketplace. Is your electronic book targeted at beginners,
intermediate or advanced readers?
The demography of your potential prospects or customers must
be clearly stated to avoid wasted efforts in your ebook marketing campaign. You
should bear in mind that the buyer persona you’re creating is something more
than just the profile of your ideal customer or reader.
Write
Your Ebook
I’ve extensively discussed how to write an ebook in part one and part two
which I published in my previous blog posts. You can read it up from the above
links to get the lowdown on writing and selling ebooks online.
Create
Ebook Marketing Plan
Now that you’ve created an ebook to sell or give away as a
gift, it’s time to go to the drawing board to create a marketing plan to distribute
it to your target readers. The idea is to reach as many people as possible who
are interested in downloading it.
Firstly, draw up a list of websites that accept and allow
PDF file sharing. Secondly, pencil down the category to upload your PDF in each
of these websites.
Publish
and Distribute Your Ebook
With a handy book marketing plan, you can go ahead to
publish and distribute your electronic book to various sites especially if
you’re using the ebook to create brand awareness, build trust and credibility
or demonstrate authority or thought leadership on a topic or subject matter.
Some of the PDF file sharing sites include SlideShare.net,
ISSUU.com, just to name a few.
Promote Your Ebook
It’s not just enough to distribute your ebook to various
websites and sit back to expect hordes of visitors to your blog or landing
page. You’ve to go out of your way to use content marketing to create buzz
about your ebook.
This is where you’ve to consistently blow your trumpet to
your target audience. Let them know that your book is available to download
after payment or exchange of email address if you’re building an email list of
subscribers.
Measure,
Analyze and Improve
You’ve to measure and analyze your return on marketing
campaign so that you can improve in your future efforts. Making use of data
analytics as early as possible will be helpful in this regard. Google Analytics
and Googe Search Console are free tools to use.
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